Let companies flirt with you

After discussing the phase of enjoying the medium, what I have been rediscovering is being a consumer. Having the power to choose what I am buying, how to spend my money.

Living in a videogame era where Nintendo and Gamestop sign a deal to let some consumer pre-order a console is kind of weird. Basic capitalism says that if I have my own money and you offer a product, I should be able to buy it and if consumers think it doesn't deserve my money it will fade away.


Videogame medium is, strangely, different from that assumption. We are not counting limited editions, marketing drivers and most of all, above all: consumers driven by ideologies or, using a modern term, fanboys.

When no matter what a company announces you feel to buy that new product because you have to, you are losing your power as a consumer, your voice, your identity as a rightful citizen in the country of competition. In this country consumers should be spectators of a fierce battle between companies that fight for your money in exchange for the best product.

Instead what happens, more and more often, is that companies figured out a way to capitalize on loyalty, creating teams/factions. So we pre-order with very few details, we defend corporate statements because we believe companies don't always look for a profit and secretly we hope to work for them one day.

Feeling like a creepy fanboy now?

Feeling like a creepy fanboy now?

How come this rant? You should be able to do whatever you want with your opinion and money. Fair enough, but if consumers are on the same team as corporations, who will be guarding, filtrating and ultimately be balancing how the economic cycle of value works?

Choose to consume every videogame consumable you want, but choose wisely, with your taste not your nose brown. This does not mean companies must go down, that is why I have mentioned balance. No one is the bad guy in this scenario, but as consumers we only have one thing: choose what to buy, decreasing its value is a diminishing to our weight in the industry.

Moral of the story: spend your money, try to be the winner of a pre-order - seriously how weird is that? - be defensive on a DLC policy but remember to balance your consumer karma from time to time, skip a day one, share a little less, let videogame companies flirt with you.