Getting Nintendo's Direct business transparent

Nintendo Directs are always felt like something big, something to talk about. Nintendo showed great games during those 30minutes presentations. On the 1st of September, a 3DS Direct was due.

What has been announced can be summed up with:

  • amiibo
  • Forgettable DLC
  • Release dates
  • Filler games set on medium quality
  • Same Wii U games old enough to be resold, but different, but still the same game
  • Pikmin oh boy Pikmin adventure game oh boy!

So, apart from Pikmin, which is a newly announced game deserving this honour, Super Mario maker for 3DS and Yoshi’s Woolly World guest star Poochy represent what Nintendo should not be doing in the near future.

Basic moneygrabbing out of franchises and games, just to sold more copies on the handheld, which has a wider user base, is a choice with no consequences in terms of investments, but consumers, who were looking forward to a Nintendo Christmas/Thanksgiving/Holiday season are definitely not be treated as they should be.

Tiny differences do not make a game new, especially on Nintendo platforms, where the majority buy games for the first platform they come out.

Considering the fact NX is coming, Nintendo will not have the chance to make this kind of announcements anymore. The company could announce DLCs, but with a common system like NX is going to be, possibilities like this one are fortunately not going to be common.

Super Mario thanksgiving black friday nintendo

From a company perspective this holiday season, which is the last without NX, is going to be full of attempts to capitalize to prevent losses in the quarter. Holiday season used to be the time of the year when Nintendo shined upon every other platform, thanks to its target audience, but during the last couple of years something was missing: more driving software.

I can completely understand why NCL decided to pull out this software: is cheap, does not suck on resources, can be profitable fast and on the right platform, is a way to establish franchises and IPs and can revitalize games, like Anima Crossing: New Leaf, with the amiibo cards.

The problem is that consumers must not get used to this type of initiatives, it can be done over the years, but not every year. It reminds me of the third parties Wii philosophy: make a low-budget game on Wii, with low risks but still chance to be highly profitable, and roll the dice – if it is a success, this money can be used to fund AAA games.

Tiny differences do not make a game new

The Legend of Zelda: Breath of the Wild costs a lot of money, in terms of company salaries, equipment, delays, marketing, etc… That is why is going to be on multiple platforms, that is why Nintendo is starting shady businesses that are aimed to profit the most out of their IPs, so that several other projects can be funded and be secured from distraction.

In conclusion, what Nintendo showcased on the 1st of September is a compromise between good games and rehearsed content to secure its business.